What is Brand Positioning?

What is Brand Positioning?

Positioning is one of the absolutely fundamental elements of marketing, regardless of what industry you’re in. It’s a brand’s unique way of providing value to its customers: answering questions such as where does a brand stand in hearts and minds? How much weight does...
Six Tenets of Branding

Six Tenets of Branding

The core of branding lies not in refreshing logos or writing new company missions, but instead rather in discovering the deeper purpose of your company. Its unique place in this world. What do you bring to society? What are you really here to do? Such a simple...
Branding the Right Way

Branding the Right Way

Branding isn’t just for huge companies and corporate giants like McDonald’s, Coca Cola and the like. Even if you’re a smaller company – especially if you’re a smaller company! – branding is just as vital, and in the digital age, can be the difference...