by The Fame Group | May 17, 2021 | New Norm Marketing
Positioning is one of the absolutely fundamental elements of marketing, regardless of what industry you’re in. It’s a brand’s unique way of providing value to its customers: answering questions such as where does a brand stand in hearts and minds? How much weight does...
by The Fame Group | Apr 25, 2021 | New Norm Marketing
The core of branding lies not in refreshing logos or writing new company missions, but instead rather in discovering the deeper purpose of your company. Its unique place in this world. What do you bring to society? What are you really here to do? Such a simple...
by The Fame Group | Mar 20, 2021 | New Norm Marketing
Branding isn’t just for huge companies and corporate giants like McDonald’s, Coca Cola and the like. Even if you’re a smaller company – especially if you’re a smaller company! – branding is just as vital, and in the digital age, can be the difference...
by The Fame Group | Dec 22, 2020 | New Norm Marketing
Christmas is almost here, and with it comes the toughest time of all – gift shopping. We get it – it’s the time of the year where you frantically run through shop after shop, keeping likes and dislikes in mind as you try to be everyone’s favourite Santa this year....
by The Fame Group | Dec 22, 2020 | New Norm Marketing
Given that the pandemic rages on, opportunities for heightening brand awareness and expressing gratitude to customers are rather limited. As people are reluctant to leave their homes, there is little way to give them experiences to remember you by. So – if they...
by The Fame Group | Dec 22, 2020 | New Norm Marketing
As the Covid-19 pandemic grew steadily, one undeniable lesson that brands have come to learn is that the difference between success and failure is creativity. It started with people beginning to look for entertainment more and more during the beginning of the...