by The Fame Group | Dec 22, 2020 | New Norm Marketing, Virtual/Hybrid Event
The world economy is seeing some hard times. One of the worst repercussions of the raging pandemic is economic downturn, and it’s something that no country and no one is immune from. With the global markets in havoc, it would be an apt prediction to say that the low...
by The Fame Group | Nov 4, 2020 | Virtual/Hybrid Event
Best Practices for Virtual Events Experiential marketing has evolved. The virtual event craze has rocked the world, and it has become a necessity rather than a luxury or gimmick to utilise the virtual landscape. But virtual events can be just as challenging as...
by The Fame Group | Nov 4, 2020 | New Norm Marketing, Virtual/Hybrid Event
During times of economic hardship, marketing is more important than ever. This isn’t just an opinion, it’s a fact – the 2008 global financial crisis and its aftermath proved that in times of economic downturn, brands that spend more on marketing saw better brand...
by The Fame Group | Aug 7, 2020 | Virtual/Hybrid Event
Photo courtesy of SJX Luxury brands primarily rely on their brand and reputation to advance sales. In an age where consumers have been shifting towards the desire to feel that they and their purchases are part of something bigger than themselves; luxury brands have...
by The Fame Group | Jun 10, 2020 | New Norm Marketing, Virtual/Hybrid Event
Physical interaction is by no means a negative connotation in regular circumstances; but in times of crises, we must adapt to survive. While the intrinsic value of face-to-face interaction remains irreplaceable; the need for pivoting to virtual events has become not...